Digital Marketing, Who Gives a Crap Island

Brief: To create a digital marketing campaign outcome that aligns with the ethos and consumer of our given brand(Who Gives A Crap, a sustainable toilet paper company). The campaign had to serve the brand’s existing audience while attracting a younger audience.

Ideas: We wanted to incorporate the physical toilet paper subscription service into the digital marketing project. We wanted a game that would encourage consumers to continue to return to our game through the toilet paper subscription.

Response: The lecturer for this optional module said it was a “really fun and interesting concept that fits nicely with the brand. Clever integration of partnerships at the heart of the concept.”